In the last post we talked about the Like Button’s impact on our online life, and consequently on the web marketing World. Today we are going to analyze a series of campaigns which have based all their creativity on that specific [...]

It has been able to change many things within three years. The relationships with our friends; the way people, pop stars, companies measure their value. And – somehow – the concept of marketing itself.

Technology has changed a lot since the Beijing Games. In 2008 Twitter users were less than a million. Today they are more than 300 million, and at least a third of them is considered “active”. Regardless of the country where [...]

Peddl is a start up conceived by three guys graduated from MIT Media Lab. The concept is very simple, yet interesting: nowadays many people use devices that enable them to see what and who is around them (aka smartphones), so how [...]

As we saw in some of our previous posts, the Asian market keeps on growing and evolve, for what concerns business models, and also the way companies are approaching brand communication.

What’s more important: the strength of a one-hit campaign or a merged and consistent brand activity? Instead of getting ahead with abstract debates, let’s analyze two real cases.